Parents buying technology products

Newegg recently commissioned a survey to find out what technology products most students want for college. Unsurprisingly, we found that the most popular technology products among students ages 18-24 are laptops, large televisions, tablets, printers, smartphones, speakers and the latest software.

It seems the some of the most important factors students consider when purchasing tech products for college is mobility and convenience. After all, students are the ones who will have to be carrying the products around from class to class all day. Because each student will be the main user for each technology product purchased for back to school, it’s important that he or she is able to provide their input when making the purchasing decision.

Survey results also revealed that one in three students have an item purchased by a parent that they do not like or do not use. For example, 92 percent of students consider a laptop a necessity for college but 36 percent admitted that they were not completely happy with it throughout the academic year.

Sixty-six percent of students consider the printer a necessity for their classes. However, only 47 percent trust their parents to buy the right printer. The trend continues for software as well – 70 percent of students want to be able to pick out what programs to buy themselves instead of trusting their parents to buy it for them.

Technology is constantly being updated so it makes sense that the younger generation is much more in touch with it than their parents’ generation. In order to help bridge this generation gap, we launched the Parent Persuasion Program, which gives students access to unconventional marketing tactics to help students communicate to their parents which technology products are right for them. Visitors to Newegg’s Parent Persuasion site are treated to a set of videos which humorously advise the student on how to get their parents to buy the right products for them: “Welcome to the most advanced manipulation system in human history, focusing the power of 19 million geeks on a single task – getting your parents to open their wallets.”

How do you feel about your parents buying technology products for you?

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One Response to Parents buying technology products

  1. Ledo Corral November 8, 2012 at 6:49 am #

    I bought for my son Gustavo a processor, motherboard and memory at Newegg site. When I tested the motherboard, but it had not worked because it had a pin socket bent. I contacted Newegg and returned the item to the exchange in the first week however they claimed that I caused damage to the pins, what is not true. They returned without replacing the motherboard, but to my surprise they damaged another four or five pins, the pin that was bent was broken and the cables were missed. The manufactures also claims that the warranty is not on the bent pins. I know how to install a processor and not damaged the socket, it came damaged and now I will lose my money because I can not prove that they sent the card damaged. I’ll throw the card in the trash and buy another and have a loss of U $ 80.00 but I’ll talk to all my friends on Facebook (701) do not buy at Newegg because they do not honor the warranty and send broken products .I’m a leader in a community of more than 200 people can be sure no member of my community will never buy from Newegg. Me and my kids always we bought from Newegg, they never vain sell anything to our family because of $ 80.00. From now only buy these products at Fry’s. Newegg anymore!

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